Wholesale & Private Label
Develop your own jewelry line with our factory: VVS1 moissanite Cuban links, tennis chains and earrings, made to your specification in Guangzhou.
Last updated October 24, 2026
Build your own jewelry line with the master jewelers behind Icevana. From our wholly-owned factory in Guangzhou, we produce VVS1 moissanite Cuban links, tennis chains and earrings for brands, retailers and designers around the world.
What we offer
- Private label. Our signature Cuban link chains, tennis chains, bracelets and stud earrings, finished and packaged under your brand.
- Your own designs. Bring sketches, references or finished CAD files, and our team develops them into production-ready pieces.
- Wholesale. Catalog styles in the widths, lengths, sizes and finishes your customers ask for.
- Product development. Help refining a concept into a complete collection, from the first prototype to final packaging.
Materials and finishes
Our signature pieces are set with VVS1 moissanite. Chains and bracelets are crafted on a brass base with 14K gold or platinum plating, and stud earrings are made in S925 sterling silver with 14K gold or white gold plating. For private-label and custom collections, materials, finishes, stone sizes and dimensions are made to your specification.
| Category | Signature specifications |
|---|---|
| Cuban link chains & bracelets | 8.5MM, 10MM and 14MM widths · chains 16"–24" · bracelets 7"–8.5" · box clasp |
| Tennis chains & bracelets | 5MM and 6.5MM stones in four-prong settings · chains 16"–24" · bracelets 7.5"–8.5" |
| Stud earrings | Princess cut 4MM–8MM and round brilliant 4MM–10MM · S925 sterling silver |
How a private-label project works
- Tell us about your line. Share the pieces you have in mind, approximate quantities, target price points, timing and any branding or packaging needs.
- Consultation. We talk through designs, materials and finishes, by video call, at our San Francisco headquarters or at the factory.
- Prototype and approval. We develop samples or prototypes for your review. Production starts only once you approve them.
- Production. Molding, wax injection, filing and assembly, stone setting and final polishing all happen under one roof in our Guangzhou factory.
- Quality control and packaging. Our QC team inspects every piece before it is packed to your requirements and shipped.
Why partner with us
- A team of master jewelers with a 20-year history of manufacturing excellence
- A wholly-owned facility, so design, production and quality control stay in one place
- Hand-set stones and hand-finished surfaces on every piece
- A San Francisco headquarters for consultations and client service
- An open-door policy: you are welcome to tour the factory and see your pieces being made
Visit the factory
Transparency matters to us. Partners and prospective partners are welcome to book a tour of our Guangzhou factory to meet the team and watch production firsthand, or to schedule a consultation at our San Francisco headquarters.
Start a conversation
Send us a message through our contact page with the subject "Wholesale & Private Label". Tell us about your brand, the pieces you are interested in and your timeline, and our team will reply with next steps. Looking for a single one-of-a-kind piece instead? Start on our custom page.
Still have questions?
Talk to a real jeweler — we reply within one business day.
